Module 1: Profit Based
Marketing
- Introduction to Profit Based Marketing
- 7 Essentials of a Skillful Marketing IQ
- What are common characteristics you see in farmers who are good marketers?
- How to Do a Profit Per Acre Analysis
- How do you gain reliable information about production costs?
- Where the Elevator's Price Comes From
- An Elevator's Perspective on Price
- The Elevator & Farm Connection
- How the Elevator Makes Money from Trading Basis
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Module 3: Shifting Focus Post-Harvest
- The Decisions of Marketing After the Bushels are Harvested
- Buying Out of Farm Bins
- Minimum Price Contract: Mechanics of Execution Post-Harvest
- Mechanics of Deferred Price (DP) Contracts
- Mechanics of Basis & Extended Price Contracts
- Knowing More About the Contracts You Don't Offer
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Module 2: Timing of the Marketing Decision
- The Marketing Timeline
- Fulfilling the Farmer's Marketing Objectives in the Pre-Harvest Period
- Forward/Target Contract: Mechanics of Execution
- Introduction to Options
- Minimum Price Contracts
- Hedge-to-Arrive Contracts
- Crop Insurance: How it Works & What It Means to Farm Marketing
- Dealing with Non-Delivery of a Forward Contract Due to Crop Failure
- Pre-Harvest Bushels are the Most Profitable
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Module 4: Adapting Your Message to the Situation
- Buying in Difficult Times
- Changing the Conversation
- Planned Decisions for the Indecisive
- Sticking to the Plan in a Rally
- Originator's Toolkit
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