How you define your message and communicate it to your farm customers is the focus of this hands-on live class.

• Define your message.
  
  
• Analyze effectiveness of different forms of communication.
  
  
• Tailor your message to the individual – what do I say and how do I say it?
  
  
• Share ideas and collaborate online with other grain originators from around the country.
  
  
• Develop marketing tools that help initiate conversations and get your message out.
  
  
• Prepare an action plan – and materials - for presenting at your next marketing meetings or farm visits.

• Instructor Led/Online Course - schedule
• Weekly scheduled classes
• You participate via webcam
• 4 Modules - completion 4 weeks

Fee:  $950 or $2,500/Full 3-Part Series
Special rates available for WCC Participants

Farm Marketing Essentials
Farm Marketing Communications
Advanced Contract Studies

This course should follow Farm Marketing Essentials
and precede Advanced Contract Studies.

View Syllabus

Frequently Asked Questions

2017 Course Dates:
(choose one upon registration)

June 19 - July 14
August 7 - September 1